A morning in Firenze
A future SÉYLI city guide.
Visit Firenze — The new address
Find us
next to Gucci.
Via della Vigna Nuova, 15R50123 Firenze FI, Italy Open in Google Maps ↗
Firenze guides — Coming to TikTok
See Firenze
through the SÉYLI eye.
Short guides to the places, details and rituals Dorottya returns to in Firenze. The first films will appear here after publication.
Follow @seyliboutique on TikTok ↗Via della Vigna Nuova
A future story from the boutique’s street.
The last light
A future walk towards Piazza Goldoni.
The street — Renaissance Firenze
A historic street.
A new chapter.
Via della Vigna Nuova brings Renaissance architecture and established fashion houses into one of the most characteristic walks through Florence’s UNESCO-listed Historic Centre.
Renaissance lines
Palazzo Rucellai gives the street one of its defining architectural landmarks.
The Gucci connection
Steps from Gucci’s Firenze flagship, on the street where the House opened its first boutique in 1921.
Into the evening
Follow the street towards Piazza Goldoni, where the last light settles over its western end.
The location — Historic Centre of Florence
Via della Vigna Nuova.
Via della Vigna Nuova, 15R50123 Firenze FI, Italy
In the heart of Florence’s UNESCO-listed Historic Centre, a few minutes’ walk from Piazza della Repubblica and steps from Gucci’s Firenze flagship.
Plan your route ↗
Before you visit — What is confirmed
The exact address.
The latest chapter.
AddressVia della Vigna Nuova, 15R
50123 Firenze FI, Italy
50123 Firenze FI, Italy
DirectionsOpen Google Maps ↗
Planned opening1 September 2026
Latest updatesFollow @seyliboutique on TikTok ↗
Planned opening
SÉYLI Firenze is planned to open on 1 September 2026. Opening hours and public contact details will be added only after the boutique confirms them.
From Pozsonyi út to Via della Vigna Nuova