Find us next to Gucci.
The pink room of the Firenze boutique on Via della Vigna Nuova
The Firenze boutique · Via della Vigna Nuova

Visit Firenze — The new address

Find us
next to Gucci.

Via della Vigna Nuova, 15R
50123 Firenze FI, Italy
Open in Google Maps ↗

Firenze guides — Coming to TikTok

See Firenze
through the SÉYLI eye.

Short guides to the places, details and rituals Dorottya returns to in Firenze. The first films will appear here after publication.

Follow @seyliboutique on TikTok ↗
01

A morning in Firenze

A future SÉYLI city guide.

02

Via della Vigna Nuova

A future story from the boutique’s street.

03

The last light

A future walk towards Piazza Goldoni.

The street — Renaissance Firenze

A historic street.
A new chapter.

Via della Vigna Nuova brings Renaissance architecture and established fashion houses into one of the most characteristic walks through Florence’s UNESCO-listed Historic Centre.

01

Renaissance lines

Palazzo Rucellai gives the street one of its defining architectural landmarks.

02

The Gucci connection

Steps from Gucci’s Firenze flagship, on the street where the House opened its first boutique in 1921.

03

Into the evening

Follow the street towards Piazza Goldoni, where the last light settles over its western end.

The location — Historic Centre of Florence

Via della Vigna Nuova.

Via della Vigna Nuova, 15R
50123 Firenze FI, Italy

In the heart of Florence’s UNESCO-listed Historic Centre, a few minutes’ walk from Piazza della Repubblica and steps from Gucci’s Firenze flagship.

Plan your route ↗

Before you visit — What is confirmed

The exact address.
The latest chapter.

Florence postcard prints beside jewellery in the SÉYLI boutique
AddressVia della Vigna Nuova, 15R
50123 Firenze FI, Italy
DirectionsOpen Google Maps ↗
Opening hoursOpen daily, 10:00-19:00
Latest updatesFollow @seyliboutique on TikTok ↗
Open daily

The boutique is open every day, 10:00-19:00.

From Pozsonyi út to Via della Vigna Nuova

The next SÉYLI
chapter begins here.