The Boutique — The Firenze point of view
Not a formula.
A conversation.
The boutique begins with an effortless wardrobe and becomes personal in the conversation: the occasion, your point of view and the pieces that already feel naturally yours.
Meet Dorottya ↓
Dorottya’s story — London, Paris, Firenze
Paris taught the eye.
Firenze feels familiar.
Ilyés Dorottya studied at Central Saint Martins before working with fashion houses including Chloé, Isabel Marant and Jacquemus. Her years between Paris and Firenze shaped an eye for clean silhouettes, relaxed femininity and the kind of detail that never needs to announce itself.
She created SÉYLI as a complete boutique concept: a carefully edited wardrobe, an intimate setting and a personal way of bringing every element together. The Firenze chapter carries that same effortless-chic point of view into a city that has long felt part of her story.
Inside the boutique — The complete look
An occasion. A conversation. Your complete look.
Considered
as a whole.
A conversation helps reveal the occasion, the impression you want to make and the pieces you reach for naturally. From there, clothing, jewellery, shoes, a leather bag and the final details can become one coherent look shaped around you.
The edit — From silhouette to detail
Elegant without
feeling arranged.
A complete look does not need more pieces. It needs the right relationship between them: a silhouette with ease, jewellery that adds light, a shoe that settles the proportion, a leather bag that belongs and a final detail that does not ask for attention.
A boutique experience, shaped in conversation